Correlation vs Causation

"Don't confuse correlation with causation" – Dr. Genichi Taguchi I recently picked up and started reading Demand-Side Sales 101 by Bob Moesta. I have never been a sales guy and part of me dislike sales to an extend because it always feels pushy. But sales as a trade and skills is an essential part of … Continue reading Correlation vs Causation

Be honest

Making things up to make them seem bigger than they are is easy. Take sales or marketing for example. It’s convenient to over promise, hype things up, create false expectations that might be difficult to meet for the sake of closing a deal. What we should aim for is, to be honest with what we … Continue reading Be honest